The ABC’s of CPA Marketing
Posted by Arbitrage Conspiracy Unleashed | Labels: Adwords, Affiliate Marketing, CPA, CPA Marketing, CPC, CPL, SEO | Posted On Wednesday, September 30, 2009 at 6:48 AM
We always hear people talking about earning money online thru online surveys, blogging and doing simple SEO. Little did they know there are other ways to earn online such as Affiliate Marketing, CPL (Cost per Lead), CPC (Cost per Click) and the fast-rising CPA or Cost per Action. There are many of them but let’s take CPA on the center stage. For those who get CPA first-hand, CPA is a kind of advertising payment model wherein earning money is based on qualifying actions of users such as sales and signups.
If an advertising network (such as Adwords) pays CPC, it’s the other way around for CPA as you need the user’s participation to earn money. This kind of advertising model needs to be presented properly to make your site or blog a fantastic money cow. Compared to typical affiliate marketing, it’s much easier to manage as you can control offers or products that don’t require visitors to spend money at all. In fact it’s easier to acquire your visitor’s information such as email addresses and zip codes to be used in other marketing platforms. That doesn’t stop there as CPA also matters on how many people are viewing and visiting your site but that is another story. CPA marketing can’t stand on its own as you need to watch every campaign you have to make sure you hasn’t lose money and withdraw the campaign.
Some marketers believe that they can earn more money if they manage more than two campaigns but the argument is that most of the efforts were wasted if you won’t focus on your campaigns. It is still advisable to maintain fewer campaigns to make sure you got profits in your efforts. Usually CPA pricing varies on what kind of leads you have although the usual concerns are incentivized traffic.
If an advertising network (such as Adwords) pays CPC, it’s the other way around for CPA as you need the user’s participation to earn money. This kind of advertising model needs to be presented properly to make your site or blog a fantastic money cow. Compared to typical affiliate marketing, it’s much easier to manage as you can control offers or products that don’t require visitors to spend money at all. In fact it’s easier to acquire your visitor’s information such as email addresses and zip codes to be used in other marketing platforms. That doesn’t stop there as CPA also matters on how many people are viewing and visiting your site but that is another story. CPA marketing can’t stand on its own as you need to watch every campaign you have to make sure you hasn’t lose money and withdraw the campaign.
Some marketers believe that they can earn more money if they manage more than two campaigns but the argument is that most of the efforts were wasted if you won’t focus on your campaigns. It is still advisable to maintain fewer campaigns to make sure you got profits in your efforts. Usually CPA pricing varies on what kind of leads you have although the usual concerns are incentivized traffic.
